I’ve been a Pinterest addict from the get-go but I’ve been more of a casual user. I started pinning chicken recipes and crafts like mad, but I really didn’t spend a lot of time and energy on Pinterest for business. After listening to my blogging buddies RAVE about the platform, I decided it was time to start paying attention and get serious. So, I got a little strategic. The results? I’ve doubled my Pinterest followers in 60 days (in fact, I added 50 new ones just yesterday). Want to know how you can too?
Double your Pinterest Followers!
Create boards that make sense for your brand
All of my boards stay true to the Deb CB brand. I’m a working mom of a dancing teen who cooks, gardens, reads and plays tennis. So, when you check out my boards there’s a pretty clear theme. You’ll never catch me pinning things for a wedding or cute cats because that’s not who I am. Give your followers a sense of you and they’ll be interested (this strategy holds true whether you’re a blogger, influencer or business).
Give your boards clear titles and descriptions
If you want to be found on Pinterest, you need to be sure to title your boards properly (this I screwed up when I started so I’m stuck with some of my silly names because I have followers). For example, your social media board should be called….drumroll please….social media. Make sure you give your pins clear, searchable descriptions as well.
Pin great content
If you want to increase your presence on Pinterest, you need pin-worthy content to start. And, then you need to pay attention to your re-pins. My first pin to go viral was Zucchini fries a year ago. While I didn’t pay attention then, I went back recently to see why it was so interesting (it was baked instead of fried and it was an original pin from the Kraft site). Then I pinned it again to another board so it got some more traction. Don’t be afraid to re-pin your own content. And, be sure to pop on over to the popular content every day and pin. There’s a reason it’s trending. And, don’t forget to use hashtags.
Arrange your Pinterest boards
My top two rows are the boards that have the most followers, then I’ve peppered in a few boards that I’d like to get more traffic. After that, my boards are organized by category (e.g. social media, cooking, home etc). My personal boards are towards the bottom. To be honest, I chose this so I wouldn’t have to go back and re-name my boards (which would cause them to lose any SEO they already have). If you want to check out an amazing way to organize your Pinterest from the start, check out my friend Ange at Hairspray and HighHeels (who I bow down to with her 17,000+ followers).
Pin to group boards
You don’t want to accept every group board invitation, but they really can increase your Pinterest interaction. I pin to two group boards consistently- one for bloggers to feature content and the other is a Southern board (Yes, I know I’m in Kansas City but it really is the tip of the South). If people on group boards are interested in your content, they’ll pop on over and check you out.
Change your board covers
Pinterest can get stale. Once a month, go on your boards and change all the cover photos. Make them more relevant for the season. While your at it, rearrange your boards moving anything past-season to the bottom (all my holidays move to the bottom when they are over).
Finally, social media’s always changing and that applies to Pinterest as well. I’ve had a few surprises lately on pins that I thought would go nuts that have fallen flat. Don’t be afraid to take some risks, test some things and make changes.
How are you growing your business on Pinterest?