Last week, I lost 1,000 Pinterest followers in one day. While that might panic most social media influencers, I didn't bat an eye. Why? Sometimes in order to take two steps forward, you have to take ten steps back.
A week ago, I had 10,000 Pinterest followers. If you know anything about social media, it's not easy to get that many people interested in your content. It takes a lot of hard work (and an awesome scheduling tool to keep you in front of people). When I started to work on growing my Pinterest account, it grew rapidly at first and since I was succeeding, I wrote a post on how to double your Pinterest followers. All of my tips worked (and still do), but just like Facebook the people at Pinterest like to tweak the algorithm so my growth slowed down. Since its spring cleaning time, I decided it was time to take a good look at my account and make some strategic decisions.
That's when I lost 1,000 Pinterest followers.
How? I went in my account to delete all the ugly horizontal pins (which is interesting because two years ago my biggest re-pin was one) and anything in my top couple of boards that had little or no re-pins. It's been pretty easy for me to figure out which boards are hot because I can see the action however, when I logged into Tailwind to really take a look, I was a little shocked.
One of my boards that had the most engagement, is a group board that I hadn't pinned to in forever. I had been ignoring Dog Play for months, so I put that on my list to pin to every say. The others at the top, weren't surprises.
What was a shock, were my boards that were getting no attention and no re-pins. When I got started on Pinterest, I thought more boards were better. Not so anymore. My Chickie Poo board, filled with recipes that I pinned to every day, was not getting noticed at all. How could that be?
I checked out my other fairly specific food boards and guess what? The same thing was happening. So, I made a decision. I created a new board called Dinner Recipes, moved the pins with re-pins to that board and deleted the other boards.
And, I lost 10,000 Pinterest followers.
I have to admit, I was little bummed at first, but I got over it when I logged back into Tailwind today to see that my top board is now Dinner Recipes. Why? That's what people are searching for and since I only have great pins on it, it's getting a little SEO juice.
And, I was even more excited to see that after taking a huge hit in followers, I am now consistently gaining again. Won't be long until I hit 10,000 again. Right?
Want to increase your Pinterest followers? Here's what you need to do
Clean up your boards
Go back in and get rid of all the horizontal pins. Delete all the pins that are ugly and you're not sure why you pinned them in the first place. Then, get rid of pins on your top boards with no re-pins. I will be honest, this is a tedious job if you have a lot of pins. I did it on my phone while I watched TV to pass the time. Don't have the time? Hire me and I'll do it for you. Shoot me an email at email@example.com.
Move your good pins on your boards with no traffic
Create a secret board with a more general description. Then pin 10 popular pins to that board (you can't move pins to a secret board so you'll have to pin first). Make it public and start moving your good pins from your crappy board to your new board.
Delete the other boards
If they're not getting any action, delete the entire board. Yes, you will lose followers but it's short-term. In the long run, you'll get new ones and you may get some of the lost ones back.
Start scheduling quality content
Take a look at your best boards and make sure you're pinning to them every day. I use Tailwind to schedule all my pins. It's easy to use and I love the analytics.
How are you growing your Pinterest?