So you've started blogging and quickly discovered that while you're writing great content, there's no one reading. Sound familiar? Honestly, promoting blog posts can be a full-time job. When I tell people what I have to do every week to get eyeballs on my blog, there stunned. Blogging is not an “if you write it, they will come” business. You have to have good content and then you need to be a master at promoting. Here are a few things that I do every single day to make sure that people can find me in the hopes that they will read my content (and yes, click some ads so I get paid. Call me crazy).
Make sure every post is SEO maximized– I'm not a techie. I'm a writer. So, I use the WordPress SEO plug-in by Yoast to make sure that my posts have a chance of getting picked up by search engines. Unless I have a green light, I don't even hit the publish button. Why waste my time.
Give it a boost on Google+– While you may not be spending much time on this social network, it's owned by Google and guess where most people search? Every time I write a blog, I post on Google+ immediately. I give it a good description, make sure that I bold my keywords and add hashtags. And, instead of pulling in a preview, I re-load my featured photo from my blog. Then I spend a little time going down my feed, checking out posts and interacting with other bloggers
Tweet it. A few times for good measure– I'll admit that Twitter and I are not besties, but I do see the need to improve my presence in the Twittersphere and I know it works. I tweet every new blog post at least twice the day I publish and I come back later in the week and tweet again. I also make sure I'm tweeting an old post every day. How do I have time for this? I don't. I use Hootsuite and schedule as much as I can every Sunday. I also keep a spreadsheet of tweets so I am not reinventing the wheel every time.
Create a great image and pin away– I love Pinterest! After I post a blog, I immediately pin to a group board that's a good fit. A little bit later, I'll pin it to my board. A couple days after that, I will re-pin off my board onto another board. Don't underestimate the power of Pinterest- especially if you blog about crafts, recipes or deals. Things can go viral.
Find a buddy to Stumble for me– StumbleUpon can be great, but you never want to stumble your own posts- they'll punish you. I'm lucky that I have a tribe of bloggers that I can reach out to and ask. And, they let me choose the category nd tags so the next time someone comes along, all they have to do is hit the thumbs up.
Share on LinkedIn– If it's business-oriented content, I'll share on LinkedIn (I feed these posts in through Hootsuite too). If it's not, I'll pass. I know my professional friends aren't interested in the new puppy we just bought or the fact that we're homeschooling, but they are interested in blogging and social media tips. I make sure I post all my business related blogs on LinkedIn early in the morning so they're seen when people log on.
Post an Instagram Pic– Sometime in the middle of the day, I post the featured image from my blog on Instagram. Why do I pick that time? All the kids are out of school and are blasting away on their phones. While they don't always read me, they do like my photo so it gives it a little more juice. I always make sure to include the copy, “clickable link to my blog in my bio.”
Head to my Facebook blog page– Despite the fact that Facebook keeps changing the rules, I still get good engagement on my blog business page. I've learned over time that my readers are on early in the day, at nap time and around 8:00 at night. I pick the opposite time from when I plan to post on my personal page because there's a little overlap in audience and make sure I schedule in Facebook because it doesn't like third party systems. I also post evergreen content a few times a week. I do connect my Facebook page with my twitter account, so there's another tweet sent too.
Go back to the old Standby; my personal Facebook page– I am blessed. My friends and family are all active Facebook users so I get good traction to my blog from my personal page. This can be a good or bad thing depending on the kind of blog you have because the majority of my comments wind up being on threads on a private page. So, if you have a purely commercial blog and need brands to see the interaction, this isn't the best strategy. For me, it works well.
Send out that email– If I have an amazing post that's getting a lot of play or if I have one that I think is awesome and needs a little TLC, I'll send an email newsletter. Everything can get missed on social media unless someone's on at that very moment or scrolls down a wall so I will send an email blast. I maintain my social media business list in Constant Contact and my blog list in Mad Mimi. I like both, they're easy to use but they have different features. Whatever you use, make sure you use it. Your list is like gold!
Whew. Promoting blog posts is hard work. Since I've been doing it for a while, I've got it down to a science but I know this is an area that many bloggers and businesses struggle. Hope this helps. What's your favorite way to promote your posts?