The birds are chirping, the sun is shining and even though it's still a little chilly, Spring is here. This is the season where you get rid of your dust bunnies, clean the grime off the windows and start brand new. Shouldn't you do a little spring cleaning on your blog too? Here's what I've been up to the past month and what I plan to tackle this season on my blog to make sure it's in tip-top shape.
Here's how to get started Spring Cleaning your blog!
Refresh your “About Me” page
Chances are things have changed in the past year. Your kids probably look older, you may have a different job and it's highly probable that you've had some life and career changes. Be sure to tell your readers.
Make sure your navigation still makes sense
I have a crafts tab because once upon a time I thought I'd have ample time for lots of DIY projects. I don't so it needs to go away. Take an objective look at your front page. Make sure it's logical for your reader. Not sure? Ask a friend.
Clean up your broken links
We all have them in old posts and often in comments. Google hates them and so do our readers. Now's the time to get rid of them! If you're on WordPress, you can download the plug-in Broken Link Checker (If you're hosted on Go Daddy, it may not let you). Want a free version? Check out this online broken link checker. Now, I'm not going to lie, if you have a lot of content it can be time-consuming to get rid of those links but in the long run you'll benefit.
Get rid of old content
Every blog has old, tired content that can probably just go away. If it's no longer relevant and it's not getting traffic, go ahead and delete the post (make sure you redirect it). If it's something that can be revived, like this Spring Break Style post, update it and republish. If pictures need to be updated, spruce up the post and give it some social media shares. Whatever you do, make sure you have good grammar. Grammarly can help!
SEO maximize everything
If you were like me, you never thought about being found on the internet when you started writing so some of your early posts may not be SEO maximized. If you don't have the Yoast SEO plug-in installed on your blog, you need to download it now. Then set a schedule to go back through your content. Be sure to add a pinworthy image to each post as well.
Change out your ads
If they haven't been changed all year, they're probably not getting any clicks. Take a moment to update them with fresh offers.
And a couple of social media tips
Spring Clean your Pinterest
Move your high traffic and seasonal boards to the top. Get rid of pins that are crappy, don't fit with your brand or just don't make sense. Then come up with a plan to promote your blog through Pinterest. Not using the platform? What are you waiting for? I get lots of passive traffic from Pinterest every day- check out my boards here. Want more details? Check out why I lost 1,000 Pinterest followers and could care less.
Figure out your strategy for the next quarter
Look at your Google Analytics– see what's worked and what hasn't. Make adjustments to your current social media strategy and then schedule away. Spring cleaning now will save you time when you want to be outside in the sun when the weather's warm.
Bloggers, what are some other Spring cleaning tips?